Shop window with handwritten sign sellotaped to it. The sign says "Sorry we are now closed". The implication is that by marketing to everyone your business will close

Why marketing to everyone could cost you your business

In the UK 60% of small businesses fail within the first 3 years. Why? Because they don’t make enough money. And how do businesses make money? Through their marketing activities. Want your business to fly? Stop marketing to everyone.  One of the biggest mistakes small businesses make is aiming their marketing at everyone.  Most don’t …

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