Natasha de Halpert

Photo for identify your tribe. A woman is standing at the corner of 2 streets looking at a map. There are street signs visible on lamp posts near her. The large building in the background is a distressed looking old building painted mint and lilac colour

How to identify your tribe. This exceptional marketing hack will revolutionise your business

As a small business owner your time is precious. You know you need to direct your marketing to your tribe, who will benefit most from what you do. The challenge is knowing exactly how to identify your tribe. I’m about to demystify that for you.  Why should you identify your tribe? Knowing exactly who will …

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Finding your tribe. Large crowd of people throwing yellow, pink, blue and green paint powder into the sky. The powder is collecting above them like colourful clouds

6 reasons why finding your tribe will transform your business

If your small business is struggling along, just about making ends meet chances are your marketing is flawed. Marketing is the single most important aspect of running a business, because marketing is how you make money. Pivotal to the success of your marketing is finding  your tribe.  So if you’re struggling or not performing the …

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Shop window with handwritten sign sellotaped to it. The sign says "Sorry we are now closed". The implication is that by marketing to everyone your business will close

Why marketing to everyone could cost you your business

In the UK 60% of small businesses fail within the first 3 years. Why? Because they don’t make enough money. And how do businesses make money? Through their marketing activities. Want your business to fly? Stop marketing to everyone.  One of the biggest mistakes small businesses make is aiming their marketing at everyone.  Most don’t …

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Black background with white neon sign saying "Do something great"

What the f#%! is marketing anyway? And why does my small business need it?

As a small business owner, your top priority is making enough money for your business to survive. Your ultimate goal is to make so much that you thrive. How do you do that? By having a great marketing strategy, because marketing is your plan for making money. It’s really important. If you want to make money, …

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